Moser Roth Edel-Vollmilchschokolade Osterhase

Moser Roth is a prestigious German chocolate brand that dates back to 1902. Originally established in Stuttgart, it became one of the largest chocolate factories in the country before its original facilities were destroyed during World War II. Today, the brand name is owned by the retail giant ALDI and serves as its premium private label for high-quality chocolate products.

The Moser Roth Easter range, including the Edel-Vollmilchschokolade (Fine Milk Chocolate) Easter Bunny, is exclusively produced for ALDI. While the brand is intellectual property of the retailer, the manufacturing is primarily conducted by Storck, a renowned German confectionery company famous for brands like Toffifee and Werther's Original. This partnership ensures that the products maintain a gourmet standard while being distributed through ALDI's global retail network.