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ICA Asia Japansk Soja is a Japanese-style soy sauce marketed as 'ljus och fyllig' (light and full-bodied). It is part of the private label 'Asia' range by the Swedish retailer ICA. Although the style of the sauce is traditional to Japan, these private label products are frequently manufactured in the Netherlands or other European logistics hubs to serve the Nordic market efficiently.
The brand is owned by ICA Gruppen, the leading grocery retailer in Sweden. ICA's history dates back to the early 20th century, founded on the principle of independent retailers joining forces. Today, the ICA brand is one of the most recognizable in Scandinavia, representing a vast network of stores and a wide array of private label products ranging from basic groceries to specialized international flavors like the ICA Asia line.
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