Natural American Spirit Original Blue rolling tobacco

Natural American Spirit was founded in 1982 by the Santa Fe Natural Tobacco Company in New Mexico, USA. The brand positioned itself as a provider of additive-free tobacco products, utilizing a distinctive logo featuring a Native American chieftain.

Starting in 2002, the brand was acquired by Reynolds American. In a significant international deal in 2016, Japan Tobacco Group (JT) acquired the non-US rights to the Natural American Spirit brand. This means that for products sold in Europe, such as this German-market pouch, the brand is owned and managed by Japan Tobacco International (JTI). The tobacco sold in Germany is typically processed and packaged in JTI's European facilities, notably in Trier, Germany, while maintaining the brand's heritage of sourcing high-quality tobacco leaves from various international markets.