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Cosmia is a private label brand specialized in beauty and hygiene products, exclusively developed for the French multinational retail group Auchan. The brand aims to provide accessible personal care solutions ranging from makeup to body hygiene, often emphasizing dermatological testing and affordable pricing.
While the brand's identity is deeply rooted in French retail culture, its manufacturing is distributed throughout Europe to maintain supply chain efficiency, with many liquid soaps and creams being produced in French or Spanish facilities. The brand is a core part of Auchan's strategy to provide high-quality private-label alternatives to major international cosmetic brands.
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