Alpro Vanillegeschmack Soja Drink

Alpro is the market leader in Europe for plant-based food and drinks. The brand specializes in milk alternatives derived from soy, almonds, oats, and nuts. Originally founded in Belgium during the early 1980s, Alpro was a pioneer in commercializing soy milk for a health-conscious audience.

The brand has undergone several ownership changes over the decades. It was part of the Vandemoortele Group before being acquired by the American company WhiteWave Foods in 2009. In 2017, the global food giant Danone completed its acquisition of WhiteWave, bringing Alpro into its international portfolio. Today, Alpro serves as a cornerstone of Danone’s 'Plant-Based' division, aimed at promoting sustainable and health-oriented diets globally.