Prénatal maternity and baby products

Prénatal is a leading international brand specializing in products and services for expectant mothers, neonates, and young children. Founded in France in 1947, it revolutionized the retail market by focusing exclusively on the needs of pregnancy and early childhood, offering everything from maternity wear to nursery furniture and hygiene products.

Over the decades, the brand's ownership transitioned as it became a cornerstone of the European childcare market. Today, Prénatal is a key asset within the PRG Retail Group (formerly Artsana Group's retail division). The brand maintains a significant footprint across Europe, particularly in Italy, Spain, and the Netherlands, where it operates large-format megastores and boutique shops.

Manufacturing for Prénatal products occurs across multiple locations worldwide, including Europe and Asia, to accommodate its diverse product range which spans textiles, hardware like strollers, and personal care items. The brand remains headquartered in Italy under its current corporate structure.