Made O'Meter
Discover where a brand or product originates
Trojan is a well-known brand of hand tools primarily found in the Australian and New Zealand markets. It serves the DIY and entry-level trade sectors, offering a wide range of affordable tools ranging from hammers to specialized hex and torx key sets. The brand is specifically associated with major home improvement retailers in the region.
While the brand has a long history in the Australian hardware landscape, it is currently a proprietary brand of Wesfarmers. Most of the manufacturing for the Trojan tool line takes place in China to maintain competitive pricing while adhering to the quality standards required for retail distribution through major chains like Bunnings Warehouse. Production is managed through global supply chain networks common to hardware retail giants.
Ownership of Trojan rests with Wesfarmers Limited, an Australian conglomerate. Wesfarmers manages Trojan through its hardware division, specifically Bunnings, which utilizes Trojan as a 'house brand' to provide customers with high-value alternatives to premium professional brands.
Report a bug/Feedback
disclaimer
poweredBy