FIJI Water natural artesian water

FIJI Water is a premium brand of bottled water derived from an artesian aquifer in Viti Levu, the largest island in Fiji. The water is naturally filtered through layers of volcanic rock, which imparts a unique mineral profile, including a significant amount of silica, known for its smooth mouthfeel. The brand emphasizes that the water remains untouched by man until the bottle is opened, being bottled right at the source in the Yaqara Valley.

Originally founded in 1996, the brand quickly became a global symbol of luxury hydration through strategic marketing and distinctive square packaging featuring hibiscus flowers. Despite its remote origin, it is distributed in over 60 countries and has become one of the top-selling imported bottled water brands in various international markets. Today, the brand is owned by The Wonderful Company, a major American private corporation that also manages other well-known fruit and beverage brands.