Magnum La Pistache Signature ice cream

Magnum is a global ice cream brand that was originally developed in Aarhus, Denmark, by Frisko in collaboration with the Belgian chocolate brand Callebaut. It was launched in 1989 as the first premium chocolate-covered ice cream bar specifically targeted at adults. The brand's signature is the 'cracking' thick chocolate shell that covers high-quality vanilla or flavored ice cream.

Today, Magnum is one of the crown jewels of Unilever's ice cream portfolio. While the brand originated in Denmark, it is manufactured in various high-capacity facilities across the globe to serve local markets, including major plants in Germany, the United Kingdom, and the United States. As of 2024 and beyond, Unilever remains the ultimate owner company, managing Magnum as a global leader in the premium ice cream segment.