Reinert Bacon Mic Dejun

Reinert is a legacy brand specializing in premium deli meats, originally founded in Germany. The brand has a significant history of craftsmanship in meat processing, dating back to 1931 when the Reinert family established their first butcher shop. Over the decades, Reinert became a household name across Europe for high-quality sausages and specialty cold cuts.

In the Romanian market, Reinert has a strong manufacturing presence through its local factory in Feldioara, Brașov. The 'Mic Dejun' (Breakfast) bacon shown in the image is specifically labeled and packaged for the Romanian consumer base, likely produced within the local facility to ensure freshness and regional distribution. In late 2019, Reinert merged with Hans Kupfer & Sohn to form The Family Butchers (TFB), creating one of Germany's largest meat processing companies. Today, the brand continues to operate under this massive corporate umbrella, maintaining its reputation for traditional German quality while catering to local tastes in Eastern Europe.