Jacob's Crinklys Salt & Vinegar

Jacob's Crinklys are a popular savoury snack in the United Kingdom, specifically marketed as an oven-baked alternative to traditional fried potato crisps. They are technically a crinkle-cut snack cracker.

The Jacob's brand has a deep-rooted history in the British Isles, having been founded by William Jacob in Dublin, Ireland, in 1851. Over the centuries, the brand expanded across the UK and became a staple of British pantries, particularly famous for its cream crackers. Today, the production of Jacob's products is primarily centered in the United Kingdom, with a major facility located in Aintree, Liverpool.

Ownership of the Jacob's brand reflects the consolidation of the global snack industry. After being part of various conglomerates, including Danone and United Biscuits, the brand is now owned by pladis Global. pladis is a major international confectionery and bakery company formed in 2016 through the unification of several established brands under the umbrella of the Turkish conglomerate Yıldız Holding.