Elkos Face Care / Personal Care

Elkos is the successful house brand of the German retail giant EDEKA. Launched to provide high-quality personal care and hygiene products at a competitive price point, the brand has grown into a household name within the German-speaking market. The product line is extensive, covering everything from facial moisturizers and shampoos to oral care and sun protection.

Most Elkos products are manufactured in Germany, adhering to strict European standards for cosmetic and health products. The production is typically handled by contract manufacturers who specialize in high-quality private labels, allowing the brand to maintain quality while keeping costs low.

Directly owned by EDEKA, Elkos remains a pillar of their private label strategy. EDEKA, founded as a cooperative in the late 19th century, today operates as Germany’s largest supermarket corporation. The brand's success is rooted in its ability to offer dermatologically tested alternatives to major international brands, exclusively through EDEKA's network of stores and its subsidiaries.