Contra Active Boxer

Contra is an ethical and inclusive sportswear brand founded in 2018 by Paul Sinton-Hewitt CBE, the creator of parkrun. The brand was established to challenge traditional sportswear industry norms by offering high-quality garments in a wide range of inclusive sizes and gender-neutral colors.

One of the defining features of Contra is its commitment to ethical manufacturing. The brand's products are primarily produced in European factories, specifically in locations like Portugal and Lithuania, where workers are paid fair wages. Every purchase made directly supports the parkrun movement, with all profits reinvested into keeping parkrun events free for participants worldwide. The brand is owned by parkrun Global, a UK-based non-profit organization.