elmex E-Mail Professional toothpaste

Elmex is a renowned dental care brand originally established in Switzerland. It was first introduced in 1962 by the GABA Group (Goldene Apotheke Basel), which specialized in amine fluoride technology to combat dental caries. The brand quickly became a staple in European pharmacies and dental practices due to its scientific focus on enamel protection.

In 2003, the GABA Group was acquired by the American multinational corporation Colgate-Palmolive. Since then, the brand has been integrated into Colgate-Palmolive’s global oral care portfolio. While the brand has Swiss roots and research heritage, the manufacturing is distributed across modern European facilities, with a primary production site located in Świdnica, Poland, to serve the European market. The 'Email Professional' line (referred to as Zahnschmelz Professional in some markets) is specifically engineered to remineralize tooth enamel and protect against acid-induced erosion.