Jellycat is a globally recognized designer soft toy brand founded in London in 1999. The brand is famous for its high-quality, quirky, and incredibly soft plush toys, such as the iconic Bashful Bunny series. The company's name was inspired by a child's love for jellies and cats, a name that perfectly encapsulates its playful and creative aesthetic.

While Jellycat is based in the United Kingdom, its manufacturing is decentralized. Most products are produced in China and Vietnam, though some specialized items may involve other manufacturing partners. The brand maintains strict quality control and safety standards across all its production facilities to ensure they meet international toy safety requirements.

The brand is owned and operated by Jellycat Limited, which remains headquarted in its city of origin, London. Over the decades, it has grown from a local boutique brand into a major international distributor with offices in Minneapolis and partners worldwide, consistently leading the market in luxury plush toy design.

Jellycat Bashful Bunny Plush