MyVay Bio Haferdrink Natur

MyVay is a prominent plant-based private label brand owned by the German retailer ALDI SÜD. Introduced to consolidate their vegan and vegetarian offerings, the brand focuses on organic (Bio) certification and sustainability. The Bio Haferdrink Natur (Organic Oat Drink Natural) depicted is a popular dairy alternative made from organic European oats.

Because MyVay is a retail brand, the product is manufactured by specialized dairy and plant-beverage contractors on behalf of ALDI. Production is almost exclusively located in Germany to minimize transport emissions and support local agriculture, aligning with the brand's sustainable positioning. Over time, ALDI has transitioned many of its separate plant-based lines under this unified 'MyVay' identity to simplify the shopping experience for environmentally conscious consumers.