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Backfee is a well-known private label brand belonging to Netto Marken-Discount, a major German discount supermarket chain. The brand specializes in high-quality baking ingredients, including nuts, chocolate drops, and flour, specifically designed for home baking enthusiasts. While the raw almonds are sourced internationally from major producing regions like California or Spain, the final processing, packaging, and distribution are centered in Germany to serve the local retail market.
Owned by the Edeka Group, one of Germany's largest retail cooperatives, Netto Marken-Discount utilizes Backfee to provide professional-grade baking supplies at competitive private-label prices. The brand has become a staple for German consumers during holiday baking seasons, benefitting from Edeka's massive logistics network and commitment to quality assurance standards in the food sector.
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