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YETI is a premium American brand specializing in outdoor products like ice chests, vacuum-insulated stainless-steel drinkware, and soft coolers. Founded in 2006 by brothers Roy and Ryan Seiders, the brand was born out of a frustration with existing coolers that couldn't withstand the rigors of serious hunting and fishing expeditions.
While the company is headquartered in Austin, Texas, most of its high-volume drinkware products, like the Rambler series, are manufactured through partners in China. The brand went public in 2018 and has since expanded its global footprint, establishing corporate entities in the UK and Europe to manage its international distribution. Today, it remains a dominant force in the high-end outdoor lifestyle market, known for its durable and highly efficient thermal retention technology.
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