Wella Professionals Color Fresh Mask Chocolate Touch

Wella is a legendary brand in the professional haircare industry, originally founded in Germany in 1880 by hairdresser Franz Ströher. Specifically, the Color Fresh Mask is a zero-damage color-depositing treatment designed for temporary color refreshment and maintenance. While Wella began as a family-run business focusing on tulle and wigs, it evolved into a global leader in hair styling, coloring, and care.

Today, the brand is part of the Wella Company, which transitioned to independent status after a significant stake was acquired by Kohlberg Kravis Roberts (KKR) from Coty Inc. in 2020. The manufacturing process for these salon-grade products is primarily concentrated in Europe, with major facilities located in Germany to maintain strict professional quality standards. The brand remains headquarted in Geneva, Switzerland, under the professional management of the Wella Company, servicing salons and consumers worldwide.