dm Sportness Whey Protein

Sportness is a prominent private-label brand specialized in sports nutrition and supplements. It was developed by the German drugstore chain dm-drogerie markt to offer high-quality fitness products at accessible prices.

Originally founded in Germany, the brand focuses on catering to athletes and health-conscious consumers. Most of the production takes place within Germany or neighboring European countries to maintain strict quality control standards. The brand is exclusively sold through dm-drogerie markt retail locations and their online platforms.

As a private label, the ultimate ownership lies with dm-drogerie markt GmbH & Co. KG. The company remains headquartered in Karlsruhe, Germany, and continues to be one of the largest drugstore groups in Europe, overseeing the entire supply chain and brand development for Sportness.