Made O'Meter
Discover where a brand or product originates
Axe, known as Lynx in certain regions such as the UK and Australia, is a leading brand in the male grooming industry. The Apollo variant is one of its most recognizable scents, often marketed with space-themed campaigns emphasizing long-lasting freshness and confidence.
The brand was originally launched in France in 1983 by the Anglo-Dutch conglomerate Unilever. It was created to offer a range of scented body sprays that functioned as both a deodorant and a light fragrance. Over the decades, it has expanded its product line to include shower gels, hair styling products, and roll-ons.
Today, Axe is owned by Unilever, one of the world's largest consumer goods companies headquartered in the United Kingdom. Due to its massive global footprint, manufacturing occurs in numerous countries to supply regional markets, including facilities in Europe, North America, and Southeast Asia.
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