Innocent Fruit Juice

Innocent drinks was founded in London, United Kingdom, in 1999 by three friends who started selling smoothies at a music festival. The brand quickly gained popularity for its focus on healthy, pure fruit ingredients and its distinctive 'haloed' logo.

While the brand originated as an independent startup, it was eventually acquired by The Coca-Cola Company, which now holds a majority stake. Manufacturing is primarily concentrated in Europe, specifically with a large carbon-neutral factory in the Netherlands and production facilities in the UK and France to serve the European market. The product shown features Italian labeling, indicating it is distributed for the Italian market via local subsidiaries of the parent company.