Hits Radio

Hits Radio is a major contemporary hit radio brand based in the United Kingdom. It was originally launched by Bauer Media as a rebranding of Key 103 in Manchester in 2018, aimed at creating a national network of stations sharing a single identity across many regions of England and Wales. The brand plays a mix of current chart hits and popular tracks from the last 20 years.

The service is produced and broadcast primarily from the United Kingdom, specifically from hubs in London and Manchester. Over time, many local stations previously owned by Bauer were folded into the Hits Radio brand, though some retain local news and travel information. The brand is a cornerstone of the Bauer Media Audio portfolio, which is one of Europe's largest digital and analog radio operators.

Hits Radio is owned by the Bauer Media Group, a massive multi-media conglomerate headquartered in Hamburg, Germany. The company remains a family-owned enterprise, with ownership passing through the Bauer family for generations. Today, it operates as a global player in magazines, digital media, and audio broadcasting across Europe and beyond.