Ariel Liquid Detergent Original

Ariel is a major flagship brand within the laundry care sector, known globally for its high-performance detergent products. Originally launched in the United Kingdom in 1967 as a revolutionary enzyme-based laundry soap, it has since expanded its product portfolio to include powders, pods, and liquid formulas like the one shown. The brand focus has consistently been on stain removal and fabric care in low-temperature wash cycles.

The product is manufactured across various sites in Europe to serve regional markets; in the European Union, large facilities in France and Spain handle the bulk of production for the Mediterranean region. The brand is owned by the multinational consumer goods giant Procter & Gamble (P&G). Since its inception, P&G has maintained control of Ariel, positioning it as a premium household essential worldwide.