Flora ProActiv margarine with olive oil

Flora ProActiv is a well-known brand of margarine spreads and drinks designed to help lower cholesterol through the addition of plant sterols. Originally developed under the Unilever umbrella, the brand's history is rooted in global efforts to provide heart-healthy alternatives to butter.

The brand's origin can be traced back to the broader development of the Flora brand in the United Kingdom and internationally by Unilever. However, following a strategic shift in 2017/2018, Unilever sold its entire spreads division to the private equity firm KKR.

Today, the product is owned and managed by Upfield, a global leader in plant-based nutrition. Manufacturing occurs in various facilities worldwide, including major hubs in Poland for the Central and Eastern European markets, as well as sites in the Netherlands and the UK. Ownership by Upfield ensures the brand remains a staple in supermarket aisles as a functional food product.