Willards Crinkle Cut Salt & Vinegar Potato Chips

Willards is an iconic South African snack brand that has been a staple in the region for decades. The 'Crinkle Cut' range, specifically highlighted here, notes a heritage dating back to 1977. The brand is deeply ingrained in South African culture, known for its variety of flavored potato and corn snacks.

Originally part of the Willards Foods stable, the brand grew into a household name under the stewardship of National Brands Limited. Today, it is part of the massive portfolio of AVI Limited (Anglo-Vaal Industries). AVI is a leading South African consumer goods company that manages a diverse range of brands across several categories including food, beverage, and personal care. The manufacturing of these chips primarily occurs in South Africa, where AVI operates extensive snack production facilities.