Simba Mexican Chilli Potato Chips

Simba chips are an iconic South African snack brand, famously known for their lion mascot, Simba the King of Snacks. The brand was originally launched in 1957 by the Greyvensteyn family, who were also famous for creating Ouma Rusks. The idea for the potato chips emerged after a meeting with Herman Lay, the founder of Frito-Lay, leading to the introduction of the first flavored chips in the South African market.

Over the decades, Simba became the market leader in South Africa's savory snack sector. The company's growth eventually led to a partnership and subsequent acquisition by international food and beverage giant PepsiCo. Today, Simba operates as a core brand under the PepsiCo South Africa umbrella, continuing to produce its wide variety of flavors locally using South African grown potatoes. The brand remains deeply integrated into South African culture, maintaining its manufacturing heritage while benefiting from the global supply chain and resource management of its American parent company.