Zojirushi Stainless Mug

Zojirushi is a prestigious brand with a history dating back to 1918 in Osaka, Japan. Originally starting as the Ichikawa Brothers Trading Company, the brand became a pioneer in vacuum insulation technology, famous for its 'elephant' logo which symbolizes strength and longevity.

Today, while the brand is Japanese and maintains its headquarters in Osaka, high-volume production for its stainless steel mugs and flasks has largely shifted to specialized manufacturing facilities in Thailand to balance production costs with the high quality-control standards the brand is known for. Some specialized components and higher-end rice cookers are still manufactured within Japan.

Ownership has remained consistent with its roots, as Zojirushi Corporation is a publicly traded company on the Tokyo Stock Exchange. It remains an independent entity focused on household kitchen appliances, specializing in products that use thermal insulation and heating technology.