Ariel Alpine Color laundry detergent

Ariel is one of the world's most recognized laundry detergent brands. It was first introduced to the market in 1967, specifically targeting the European market with an innovative enzyme-based formula designed to remove tough stains at lower temperatures. The brand's origin is rooted in the United Kingdom, where it was developed by the American multi-national Procter & Gamble.

Today, Ariel is produced in multiple countries across Europe, Asia, and Latin America to serve regional markets. Manufacturing facilities are strategically located in countries such as Turkey, Egypt, and various European nations to ensure efficient distribution of its different formats, including powder, liquid, and pods.

The brand remains under the ultimate ownership of Procter & Gamble (P&G), a global consumer goods giant headquartered in the United States. P&G manages Ariel through its Fabric & Home Care segment, maintaining its position as a leading premium detergent brand globally, often marketed alongside or as an alternative to their other major laundry brand, Tide.