Huober Knusprizzly

Huober Brezel is a renowned German brand specialized in the production of high-quality organic pretzel products. Founded in 1950 by Emil Huober in Erdmannhausen, the company revolutionized the industry by creating the first long-life crispy pretzel, which solved the problem of traditional pretzels becoming stale quickly.

Today, the brand remains committed to its roots, operating as a family-owned business under Huober Brezel GmbH & Co. KG. The manufacturing process takes place exclusively in Germany, specifically at their historic site in Erdmannhausen. The company is a pioneer in the organic food movement, having committed to 100% organic raw materials early on, ensuring that their snacks are produced without synthetic pesticides or fertilizers.