Made O'Meter
Discover where a brand or product originates
Planters is an iconic American snack brand specializing in nuts and trail mixes. Founded in 1906 by Italian immigrant Amedeo Obici in Wilkes-Barre, Pennsylvania, the brand popularized the 'Mr. Peanut' mascot, which debuted in 1916 and remains a staple of American advertising history.
While the brand spent decades under the ownership of Kraft Foods and later Kraft Heinz, it was acquired by Hormel Foods Corporation in 2021 for $3.35 billion. Today, Planters products are primarily manufactured and processed in the United States, including major production facilities in Suffolk, Virginia—a city known as the 'Peanut Capital of the World' where the brand has deep historical ties.
Report a bug/Feedback
disclaimer
poweredBy