Otto Group retail services

The Otto Group is a globally active retail and services group with a rich history dating back to 1949. Originally founded as a mail-order business for shoes by Werner Otto in Hamburg, Germany, it has evolved into a global e-commerce giant. Today, it operates across Europe, North and South America, and Asia, encompassing a diverse portfolio of brands including OTTO, Crate & Barrel, and Bonprix.

Ownership remains strictly within the founding family's sphere. Benjamin Otto serves as a key figure in the group's leadership, representing the family interests and driving the company’s digital transformation and sustainability initiatives. The group is headquartered in Hamburg, Germany, and is widely recognized for its transition from traditional catalog sales to a tech-driven marketplace model while maintaining a commitment to ethical trade and environmental responsibility through initiatives like the Cotton made in Africa program.