Pantene Pro-V Hidratação Shampoo

Pantene is one of the most recognized hair care brands globally, rooted in scientific discovery. The brand's history began in 1945 in Switzerland, inspired by the discovery of Panthenol (Pro-Vitamin B5) and its beneficial effects on hair fiber. Originally developed by the Swiss pharmaceutical company Hoffmann-La Roche, the brand was later acquired by Richardson-Vicks.

In 1985, the American multinational Procter & Gamble (P&G) acquired Richardson-Vicks, integrating Pantene into its vast beauty and personal care portfolio. Since then, Pantene has expanded its reach to every continent, becoming a market leader in many countries. For the Brazilian market, products are typically manufactured in local facilities, such as the P&G plant in Louveira, São Paulo, though the brand maintains a global supply chain with manufacturing centers in North America, Europe, and Asia to serve various regional demands.