Jatz Crackers

Jatz is one of Australia's most iconic savoury snacks, known for its distinctive salty taste and malt-baked base. Originally launched in the early 20th century, it has become a staple of Australian social gatherings, often served with cheese, dips, or as a standalone snack. The brand is synonymous with the Australian 'barbecue' and 'party' culture, maintaining a consistent flavor profile for decades.

The product is primarily manufactured within Australia, utilizing local ingredients and production facilities to maintain its fresh quality and supporting local industry. While the brand carries a strong Australian identity, its corporate journey involves integration into global food conglomerates, reflecting the consolidation of the international snack food market while keeping regional production intact.

Today, Jatz is owned by Arnott's, which is itself controlled by global investment firm KKR. This ownership structure allows Jatz to benefit from international distribution networks while remaining deeply rooted in Australian heritage. The brand continues to dominate the cracker category in its home market through consistent branding and high consumer loyalty.