Vittoria Coffee Original Classic Freeze Dried Instant Coffee

Vittoria Coffee is one of Australia's most iconic coffee brands, established by Italian brothers Orazio and Carmelo Cantarella who arrived in Australia in 1947. The brand officially launched in 1958, bringing European-style espresso coffee to the Australian market. While the brand is famously Australian, its instant coffee products are typically produced using beans sourced from various coffee-growing regions globally and processed in international facilities to meet the freeze-dried specification.

The brand remains a significant part of the Cantarella Bros family business, which has successfully transitioned through generations to remain a major player in the global coffee industry. As of 2026, it continues to be 100% family-owned and operated, maintaining its headquarters in New South Wales, Australia.