Glad To Be Green Wrap

Glad is a globally recognized household brand that gained fame for its innovative food protection solutions. The 'To Be Green' range represents a shift towards sustainable kitchenware, featuring materials that are designed to be more environmentally friendly than traditional plastics. While the brand has deep American roots, the packaging for specific markets like Australia often sources manufacturing from established facilities in China to maintain scale and affordability.

Ownership of the Glad brand is a unique joint venture. Originally launched in the United States by Union Carbide in the 1960s, the brand's majority ownership was later acquired by The Clorox Company. However, in international markets such as Australia and New Zealand, the brand operates through localized corporate structures, often involving partnerships with entities like Goodman Fielder for distribution and local management. The brand remains a dominant player in the household disposal and food storage categories worldwide, headquartered in California.