Pams Extra Crunchy Peanut Butter

Pams is a widely recognized private-label brand that has become a staple in New Zealand households. Originally launched in 1937, it was created to provide consumers with high-quality alternatives to established brands at more accessible price points. Over the decades, it has evolved into a comprehensive range of thousands of products across almost every supermarket aisle.

While the brand is deeply rooted in New Zealand's grocery history, its manufacturing strategy is diverse. Pams products are sourced from a variety of local and international suppliers. Specifically, for items like peanut butter, ingredients and production often occur in locations where high-grade peanuts are sourced, which can vary between Australia, China, or South America depending on the specific product line and supply chain efficiency.

The brand is currently owned by Food-Lovers (part of the Foodstuffs cooperative), which operates as a major grocery group in New Zealand. As a cooperative, the ownership is distributed among the individual store owners of New World, PAK'nSAVE, and Four Square supermarkets, ensuring that the brand remains a local cornerstone of the New Zealand retail landscape.