Tower Gate Malted Milk biscuits

Tower Gate is a prominent private-label brand used by the German discount supermarket chain Lidl, specifically for their snacks and biscuits category within the UK market. Malted Milk biscuits are a classic British snack, originally created by ELKES in the early 20th century, characterized by their unique cow-and-gate design and malted barley flavouring.

While Tower Gate products are sold exclusively through Lidl stores, they are typically manufactured by third-party contractors across the United Kingdom and Europe to ensure competitive pricing. The brand serves as a value-oriented alternative to traditional biscuit brands like McVitie's or Crawford's. Since the brand is owned by Lidl, its ultimate control rests with the Schwarz Group based in Germany.