Made O'Meter
Discover where a brand or product originates
Pams is a prominent private-label brand widely recognized in New Zealand. It was originally established in 1937 as a brand for baking powder and has since expanded to include thousands of grocery items. The brand is deeply rooted in the New Zealand retail history, designed to offer high-quality alternatives to international brands at a lower price point.
While the brand is quintessentially Kiwi in origin and management, the manufacturing of specific products like the Oriental Stir Fry Mix often involves global sourcing to ensure availability and variety. Frozen vegetable mixes under the Pams label frequently utilize ingredients sourced from various countries depending on seasonal availability and supply chain logistics, though they are packaged for the local New Zealand market.
Pams is owned by Foodstuffs, the largest grocery retailer in New Zealand, which operates as a cooperative. The ownership is split between Foodstuffs North Island and Foodstuffs South Island, ensuring the brand remains under local control and continues to serve as the staple house brand for New World, PAK'nSAVE, and Four Square supermarkets.
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