Francis soap Rosa Branca e Patchouli

Francis is a traditional Brazilian personal care brand, widely recognized for its high-quality floral-scented soaps. Founded in Brazil, it became famous for its refined fragrances and elegant packaging, often associated with a premium feel within the mass market. The brand was originally created by the Matarazzo family under the company 'Indústrias Matarazzo' and later changed hands.

Today, Francis is a key brand in the portfolio of Flora Produtos de Higiene e Limpeza S.A., a massive Brazilian consumer goods company. While the brand remains deeply rooted in Brazil, with manufacturing primarily located in national facilities to serve the domestic market, its ultimate ownership belongs to the J&F Group (J&F Investimentos), one of Brazil's largest private conglomerates. The product shown, 'Rosa Branca e Patchouli,' is a vegetable-based soap marketed under the 'Leve Mais Pague Menos' (Get More Pay Less) promotional format.