Made O'Meter
Discover where a brand or product originates
Eta is a well-established household brand in New Zealand, renowned for its range of spreads, dressings, and snack foods. The Original Mayonnaise is a classic kiwi staple designed for sandwiches and salads, often recognized by its distinctive green and red branding.
The brand's history is deeply rooted in the Australasian food industry. For many years, Eta was owned by Goodman Fielder, a major food manufacturer in the region. In a significant industry shift around 2019/2020, Goodman Fielder sold its dressings and mayonnaise business to Kraft Heinz.
Today, the brand is managed under the Kraft Heinz portfolio. While the brand carries local heritage and is primarily manufactured in New Zealand for the domestic market, its ultimate ownership rests with the American multinational food giant, headquartered in Chicago and Pittsburgh. This transition reflects the ongoing consolidation within the global FMCG sector.
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