Made O'Meter
Discover where a brand or product originates
The product is a backpack from Wenger, a brand deeply rooted in Swiss tradition. Originally established in 1893 in the Swiss Jura region, Wenger became famous as one of the two original manufacturers of the iconic Swiss Army Knife. While the brand carries a strong Swiss identity and heritage, its travel gear and backpacks are produced globally, primarily in specialized factories located throughout Asia to meet international demand.
In 2005, Wenger was acquired by its long-time rival, Victorinox, to ensure the brand remained in Swiss hands during a period of financial hardship. Since then, Victorinox has strategically positioned Wenger as a separate entity focused primarily on high-quality watches and travel gear at an accessible price point. Today, Wenger continues to operate as a key subsidiary of the Victorinox Group, maintaining its reputation for durability and functional design under Swiss oversight.
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