Made O'Meter
Discover where a brand or product originates
Sorbent is an iconic Australian brand that has been a staple in households since its founding in 1952. Known primarily for its toilet tissue and facial tissues, the brand emphasizes quality and softness. The Sorbent Extra Thick & Large facial tissues shown are designed for enhanced durability and comfort, featuring hypoallergenic properties suitable for sensitive skin.
Historically, the brand was a cornerstone of the Australian paper industry. Today, it remains a dominant player in the Australian and New Zealand markets. Most Sorbent products available in Australia are manufactured locally at production facilities such as the Box Hill plant in Victoria. This local manufacturing support helps maintain the brand's long-standing connection to Australian heritage.
The brand is currently owned by Solaris Paper, which acquired it through its subsidiary Asaleo Care (later merged/integrated). Solaris Paper is part of the global Sinar Mas Group, a massive Indonesian conglomerate. This ownership structure connects the local Australian brand to an international supply chain and extensive resources in the pulp and paper industry.
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