TEREA Sienna for IQOS ILUMA

TEREA tobacco sticks are specifically designed for use with the IQOS ILUMA induction heating system. This particular variant, 'Sienna', is known for its balanced, woody, and tea-toned flavor profile. The brand is a core part of the transition toward smoke-free alternatives in the tobacco industry.

Originally developed by Philip Morris International (PMI) as an evolution of the HEETS brand, TEREA sticks incorporate a metal heating element inside each stick to work with the ILUMA's bladeless technology. While the original brand and technology were conceptualized in Switzerland at PMI's research and development centers, manufacturing takes place in various global facilities located in countries such as Italy (at the large-scale Crespellano plant), Switzerland, and Greece to serve international markets.