Dreher 24 Hydrate Licsi & Citrom

Dreher 24 Hydrate is a non-alcoholic flavored beer line specifically designed to provide a refreshing experience with 0.0% alcohol content. This specific variant features a combination of lychee (licsi) and lemon (citrom) flavors. The product is positioned as a hydrating alternative to traditional soft drinks or standard beer, targeting health-conscious consumers and drivers in the Hungarian market.

The Dreher brand has a rich history dating back to 1854 when Anton Dreher Sr., a pioneer in the brewing industry, established the brewery in Kőbánya, Budapest. For over a century, the brand has been a flagship of Hungarian brewing tradition.

Today, the brand and its manufacturing facility are owned by the Asahi Group Holdings, a Japanese multinational conglomerate. Asahi acquired the company in 2017 as part of its expansion into the European market, purchasing several Central and Eastern European brands that were previously under Anheuser-Busch InBev ownership. The product is brewed and packaged locally in Budapest, Hungary, by Dreher Sörgyárak Zrt.