Pic's Smooth Peanut Butter

Pic's Peanut Butter is a premium brand of nut butter that originated in Nelson, New Zealand. The product is renowned for its simple ingredient list, typically consisting of only high-quality peanuts and a pinch of salt. It is produced locally in New Zealand at 'Pic's Peanut Butter World', a purpose-built factory that serves as both a production facility and a tourist attraction.

The brand has grown from a local market stall to an international success story, exporting to numerous countries including Australia, the UK, and parts of Asia and North America. Despite its global reach, Pic's maintains a strong commitment to artisanal quality and local manufacturing, ensuring that the peanuts—largely sourced from Australia—are roasted and crushed in Nelson to maintain the brand's signature flavor profile.