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Alesto is a private label brand primarily associated with the German discount supermarket giant Lidl. The brand offers a wide variety of dried fruits and nut products, focusing on value and quality. As a house brand, the manufacturing locations for Alesto products are diverse, with production facilities located across Europe—including Germany, the United Kingdom, and Poland—depending on the specific market and item.
The brand was originally conceptualized in Germany by Lidl to compete with established snack brands. Because Alesto is an exclusive label, its ownership is directly tied to the Schwarz Group, one of the largest retail groups in the world. The manufacturing of their coated peanuts typically involves sourcing high-quality raw nuts globally, which are then processed and packaged by contract manufacturers to meet Lidl's rigorous supply chain standards.
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