Trü Frü Nature's Strawberries Frozen Fresh in White & Milk Chocolate

Trü Frü is a premium snack brand that specializes in flash-frozen fruit submerged in various types of chocolate. The brand was founded in West Valley City, Utah, with the goal of creating a 'permitted indulgence' that emphasizes high-quality ingredients and the retention of the fruit's natural nutritional value through hyper-chilling technology.

The product is primarily manufactured in the United States, utilizing hyper-frozen fresh fruit that is double-immersed in chocolate. Following significant growth in the snack sector, the brand was acquired by Mars, Incorporated in early 2023, expanding its global distribution footprint under the umbrella of one of the world's largest food and confectionery companies.