Mark Steel (Modern General Portrait)

This image features the comedian Mark Steel in a costume designed for his role in the promotion of the video game Helldivers 2. The aesthetic blends historical military regalia with futuristic science-fiction elements, a hallmark of the game's satirical branding. The photograph serves as commercial promotional material for the entertainment industry.

The brand associated with this image is Helldivers, which originated in Sweden. It was developed by the independent studio Arrowhead Game Studios and is published globally by Sony Interactive Entertainment. This specific marketing campaign leveraged British comedic talent to appeal to a European audience, while the intellectual property remains under the stewardship of Sony's global operations.