Norit Delicado laundry detergent

Norit is an iconic Spanish brand specializing in laundry care, particularly for delicate fabrics. Founded in Spain in 1944 by the company Marca, it became famous for its brand mascot, a white lamb (el borreguito de Norit), symbolizing the softness and care the product provides to wool and sensitive textiles. Today, the brand is owned by AC Marca, a family-owned multinational group based in Barcelona. While Norit is primarily manufactured in Spain to serve its core Iberian market, AC Marca's international supply chain helps distribute its products across various regions. The brand remains a market leader in the specialty detergent segment, emphasizing fabric protection against pilling and loss of shape.